plication of our approach in several industries) need to be further investigated. t from external software development and consulting. This serves as a starting point in terms of, Digital Potential and the design of a future digital business model. Vorgehensmodell der geschäftsmodell-innovation, ansätze, phasen, aktivitäten und ergebnise. AI solutions seem to appear in any and all application domains. This makes it, possible to achieve growth and makes imitation by competitors, The DT of business models relates to individual business model. 6. ThyssenKrupp, requirements were becoming more demanding and with the MAX system, cus-, tomers were willing to pay more for the increased value to the customer segment, element. 449 0 obj
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The, eld of business model innovation. Analysen zur Studie, Industrie, Roland Berger Strategy Consultans und Bundesver, Benbasat, I, DK Goldstein and M Mead (1987). research in DT and developed a Roadmap for the DT of business models, A Roadmap is given here based on the presented approaches to DT and based on, existing theories about business model innovation (see, model is sketched along with a value-added analysis related to stakeholders and, a survey of customer requirements. By applying the Roadmap, companies are able to optimise their current business model and create a distinct, The aim of this paper is to report our research results on the DT of business, models. Findings To investigate current and future trends, we propose a research framework covering four dimensions of the Digital Transformation and conduct an exploratory Online Real-Time Delphi study with international experts from a diverse field of academic contexts and disciplines. The interactive elevator billboard could, be used by ThyssenKrupp to collect customer satisfaction feedback or the inter-, active elevator billboard space could be leased or sold outright to end users or, third-party advertising agencies. The, Digital Implementation also includes the design of a digital customer experience, and digital value-creation network that describe integration with partners. Thomas, DKMJ (2014). ments are also shown. Digital Customer Access: The mobile internet enables direct access to the client, Networking: Mobile or wired networking of the entire value-added chain via, cations without depending on large manufacturing, ce buildings, residential buildings, hotels, airports, shopping centres, and, s old business model mainly focused on the manufacturing of, s competitors began to offer elevator maintenance, s elevator business was to reduce the duration of, outages by identifying causes of potential failure in a predictive, cation of potential causes of outages requires a real-time, tted ThyssenKrupp elevator components, such as drive, s MAX Elevator Monitoring System is an example of a mainte-, s overall maintenance services. Unfortunately, there is no consensus on what artificial intelligence means and interpretations range from simple statistical analysis to sentient humanoid robots. Change is happening fast and many, if not all, industries will be redefined. ThyssenKrupp, a data-driven maintenance system which created new bene, and in turn generated a new revenue stream. internal processes, and value propositions. Due to the changes driven by digital transformation, former industry-driven regions need new ideas, products and services in order to keep the local economy stable or even to expand it. nancial dimension inasmuch as it would provide an additional revenue stream, ve-phase approach for how to successfully execute a DT was, nition, examples, and enablers of the DT of business models. Digital Transformation in Industry White Paper IIC Approach to Digital Transformation - 5 - security and safety managers responsible for implementing protection and mitigation strategies to minimize the impact of disruptions , attacks, errors and faults along the journey. The various combinations of, options are further pursued within a digital implementation framework. Digital transformation is the cultural, organizational and operational change of an organization, industry or ecosystem through a smart integration of digital technologies, processes and competencies across all levels and functions in a staged way. Digital Transformation is application of digital capabilities to processes, products, and assets to improve efficiency, enhance customer value, manage risk, and uncover new monetization opportunities. It transcends traditional roles like sales, marketing, and customer service. Ferner wird der Begriff des Geschäftsmodells erläutert. This session focused mainly on the frst three of these, particularly in relation to digital processes. Given these results, we evaluate the research framework and our approach to investigate the most relevant aspects of the Digital Transformation. A sample of papers drawn from information systems journals is reviewed. What is your mandate as global head of digital transformation at Bayer? The increase of revenue through new advertisement space could, also be an attractive future proposal if ThyssenKrupp believes that such com-, munication expertise exists in the company and can be further leveraged to create, additional revenue streams. In addition, several already-installed elevators posed a risk to, service packages, which is a high-margin offering compared to product sales, manner. To the best of the authors’ knowledge, this study is one of the first research papers that explain how to reach sustainability during a digital transformation. Accordingly, digital transformation has an impact on all industries. more online commerce and opportunities for web-based points of sale. We construct, compare, and analyze two conceptual networks to advance our understanding of digital transformation further and to investigate if there exists a difference between the English and Chinese literature. The idle-time spent riding in an, elevator could be seen as a golden opportunity to broadcast information to or. Chancen und Herausforderungen durch. These sensors collect, information such as the cabin speed and motor temperature. The Elevator, Technology division produces passenger and freight elevators as well as escalators. All figure content in this area was uploaded by Daniel Schallmo, All content in this area was uploaded by Daniel Schallmo on Nov 07, 2018, The purpose of this paper is to clarify the de, introduce a structured approach with phases, activities and results. customers was the access to data allowing for real-time maintenance alerts. Part 2: A business, The customer dimension contains the customer segments, The value-added dimension includes the resources, The partner dimension includes the partner. Os desafios decorrentes de um ambiente cada vez mais digital requer respostas rápidas das organizações para que se mantenham competitivas e obtenham o desempenho esperado. Beyond a well-established impact on businesses and economic processes, the Digital Transformation remains a driver for change in almost all areas of society. Findings ‐ The paper finds that engaging with customers at every point where value is created is what differentiates a customer-centered business from one that simply targets customers well. is relatively simple, and additional sensors/sensor networking is not required. 1. dargestellt. "DT describes the fundamental transformation of the entire business world through the establishment of new technologies based on the internet with a fundamental impact on society as a whole" [8. Airbnb does not own its own, physical assets (e.g., hotels). Individuals and businesses alike are embracing the digital revolution. For this reason, we conduct a thorough network analysis of the keyword co-occurrences in both the Eng-lish and Chinese literature. who are thus provided with high levels of transparency and new services. Das Buch stellt eine Methode zur Geschäftsmodell-Innovation vor, mit deren Hilfe Anwender ein einzigartiges Unternehmensprofil schaffen. Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. Other important factors in the process are also presented. The disruptors will be among the first digital organizations that define what a “digital enterprise” really looks like. 5. Digital transformation is upon us, and every industry and every business is part of it. Anschließend wird, aufbauend auf bestehenden Definitionen im Kontext der Digitalen Transformation, eine Zusammenfassung erarbeitet. In diesem Kapitel werden relevante Definitionen im Kontext der Digitalen Transformation von Geschäftsmodellen aufgezeigt. This reimagining of business in the digital age is digital transformation. Por outro lado, os resultados demonstraram que as capacidades de TI são mediadas pela transformação digital. Digital transformation — the use of technology to radically improve performance or reach of enterprises — is a hot topic for companies across the globe. It’s used to improve processes and productivity, deliver better customer and employee experiences, manage business risk, and control costs. Here is an example of how old, rule-based processes, in the hotel industry can be completely reimagined in a data-driven world. [Chan62], [Mint+98]) widmet sich dieser Abschnitt ergänzend zum Abschnitt 2.2 der Frage: "Was kommt zuerst, das Business Model oder die Strategie?" This study aims at demonstrating how local startup-support programs can help increase innovation in former industry-driven regions and how new economies can emerge out of it. Each example showcases the initial situation, the problem definition, the objective, and the solution approach. Businesses are taking advantage of this personalised, information and are able to better tailor their products, communications, and, There is currently no commonly accepted de, the terms digitalisation and the digitisation are often used interchangeably (, economy and society, as well as the ability to collect relevant, information, and to analyse and translate that information into, actions. It also presents the technologies and approaches for such transformation with their expected future growth. Furthermore, some aspects (e.g., the broad ap-. Digital Transformation: A CXO's Guide; A CXO's guide to digital transformation (free PDF) Digital maturity helps nonprofits thrive despite the pandemic The aim of the article is to outline the relationship of the concept of CSR with the issue of digital transformation. Leaders, in other words, need to articulate a broad strategic outline and the purpose and context for change. ically designed to prepare for the digital future. The data and capabilities (i.e., resources) for such real-time maintenance alerts, were always available but there were not any processes within ThyssenKrupp, senKrupp realised the importance and value of such a maintenance system, it was, clear that the development of the MAX system would be able to ful, proposition. MAX collects relevant technical and me-, chanical information through sensors to reduce maintenance backlogs and improve, being ignored before is now being collected and utilised to provide value to, DT is a continual process. What are the initial situation & objective, the level of detai, The proposed research is relevant because of the lack of suitable maturity models for SMEs and the dearth of validated maturity models in the existing literature. These, employees now receive warning alerts as well as maintenance guidance and, These changes allowed ThyssenKrupp to proactively carry out maintenance. To address this concern, they created the MAX, Elevator Monitoring, of information which provides key insights into an elevator, motors, elevator doors, and elevator shafts, with sensors. tenance repairs and improved their customer relations. Customer interaction in these areas often leads to open collaboration that accelerates innovation using online communities. Startups are important engines for innovation. 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