View our Mascara Profiles, including the Maybelline Profile, Avon Profile, L’Oreal Profile, Max Factor Profile and more. Considering this factor, company should produce products which are specially made for individual customers. Abstract Identifying cosmetic market trends, market segmentation, challenges and opportunities is crucial in order to increase current market share and profit of “Maybelline”. When marketing to people of this target market, social media is very important. This encompasses women of all backgrounds, including African American, White, Hispanic, and Asian. All these components have to be evaluated very carefully and rigorously, as amongst them lays the key to the success of the brand. INTERNAL ENVIROMENT (EXISTING MARKETING MIX) * MARKET DEFINITION Good marketing: Maybelline has always been associated with the leading names of the movie industry and has some very pretty faces backing it. However, in a highly competitive environment of the cosmetic market the challenge for the company is not only to capture leadership in the market but also to change the perception and image of the brand in a ways that will maximize company’s profit. This is also a factor for consideration by the company, as the number of “friends of the earth” on our planet is growing, particularly in the western societies. As the company provides great quality price ratio, and availability of the brand in number of stores it attracts many consumers of the brand,  or even the people who were not using it before, but have to cut back on their spending due tough financial times.. Consumers can simply drop by the nearest drug store on the way home from work, which saves them time and money for the additional travel. This company has always tried to develop new products for women. The lipstick is so strong and bold and having subtle eye makeup on the model helps. This report includes research, analysis and evaluation of the market environment for female fragrances. In fact, not many companies have ventured into developing products which meet the specific needs of this market segment. Michelle is sexy, confident, good looking and groomed, she likes to keep fit and goes in for sports in her spare time. Meet Olivia. More technologically focused, young adults and teenagers can be influenced via the Internet. This article has been researched & authored by the Content & Research Team. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. This would enable actual and potential customers to feel like they are using newest and popular cosmetic products that are in fashion. Target Customers Of Maybelline Cosmetics. In general, the brand development strategy should be focused on the customers, the Maybelline target market, their goals, needs and perception of the brand. Additionally, Michelle likes to spend her summer vacation by the sea in the Southern Europe and she actively uses bronzers, highlighters and blushes during summertime in order to create sun tanned look. Short stumpy lashes are the bane of almost every Asian girl's life. 4 min read “Maybe it’s Maybelline” is an iconic tagline for Maybelline, the popular makeup brand. This requires a lot of expensive and extensive research for a company to do, in order to enter both of those markets at a proper time and in a proper way. Maybelline uses all possible media channels to promote and advertise its brand. * MARKET GROWTH Not only does she have a great IQ… She has a phenomenal sense of style! 4. Revlon and maybelline 1. Maybelline’s target market is young women ages 16-25. To position “Maybelline” as a nature friendly company, they should think about packaging their products into bio degradable materials, this should concern not only the organic line, but all the other products too. L'Oreal’s Maybelline, a global, mass market cosmetic manufacturer, has decided to develop and market a new fragrance for women. “Maybelline New York” is a mass cosmetic market brand, owned by the well-known French corporation “The L’Oreal Group”. Target Market. The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maybelline competitors and includes Maybelline target market, segmentation, positioning & Unique Selling Proposition (USP). Cultural diversity can create a problem when Loreal launches its marketing strategy. Target Market Strategy L'Oreal makes beauty products for women -- fine products, better than Revlon, much better than Maybelline, not as good as Elizabeth Arden or Clinique. Maybelline is advertising their lipstick in different shades of pink. This can be argued in Jamaica’s case as the demand for cosmetics continues to grow consistently. Hence this completes the marketing mix of Maybelline. Benjamin Leong. Choose from contactless Same Day Delivery, Drive Up and more. “Maybelline” could use this opportunity and launch its own male based grooming products. About Roy Morgan Research Numerator Insights are powered by the InfoScout Omnipanel. Maybelline also produces different products for each country that they distribute to. For a wide assortment of Maybelline visit Target.com today. 5. She chooses Maybelline over another competitor brands because of the reasonable pricing and availability of the products in the nearest drug store or supermarket, as well as, reasonable pricing. 8 months ago. [pic] Michelle applies both day and night makeup, depending on the appropriate situation and she has several shades of compact powder, foundation, various eye shadow colours of  “Maybelline” brand. From the economic perspective “Maybelline’s” target, market is influenced by the world economic recession, which has a negative impact on a UK cosmetic market as well. TVCs, online ads, print media are uses effectively by Maybelline to promote the entire product portfolio. Given the market share held by brands such as Great Lash and the loyalty of consumers to this brand, the company can strategize on penetrating this market so that it can expand its market. Marketing is the business function that identifies unfulfilled needs and wants, defines and measures their magnitude, determines which target market the organization can best serve, decides on the appropriate products, pricing and promotion and distribution programs to serve these markets to develop a market orientation. Consumers are looking for the best value for their money due to the recession and “Maybelline” can fully satisfy customers’ needs in that regard. She is not the type of gal to undermine. I enjoy how the ad displays the model most because without looking at the next page, which has the product on it, I can automatically know Maybelline is advertising lipstick. Which the United States ranked first Pauline, the second of the Yue-Sai, L'Oreal fifth, ninth little nurse, both brands are L'Oreal Group. Pen portrait of “Maybelline” customer can be the following: a 26 year old lady named Michelle, who is an office manager in Leeds, UK. She is in a relationship and planning to start a family of her own in the nearest future. Nowadays social media has become an important marketing tool for promoting goods and services on the market, however, it is very important to chose the right media to promote the products in order to reach the desired segment on the market. This research paper is about the blue ocean strategy for Kyla Beauty company. Positioning: The brand position itself asa highly reliable, luxurious and safe automobile. Association with Loreal: Maybelline is a subsidiary of Loreal which is one of the world leaders in the cosmetics industry. This will include reviewing business and marketing objectives, defining the target audience and social media that they use, benchmarking and analyzing competitors, creating advertisement and PR campaigns etc. Meet Erica. One more key trend of “Maybelline” brand development is using social media as an effective and powerful advertising channel. Marketing satisfy these needs and, CASE STUDY Style perspectives of the “Maybelline” brand include products’ participation in the fashion shows and events. As an innovative and popular brand, “Maybelline” plans to continue involving celebrities in the advertisement of the new products of the company, as it makes their target audiences feel a little bit closer to their celebrity idols through using the brand of cosmetics they advertise. Marketing ManageRevlon and Maybelline cosmetics Summer 2000 2. Confidence is considered a luxury in the current economic situation, at the same time, according to the surveys; most of British women feel more confident when they wear a makeup. (B) of the cosmetics market trends Association with Loreal: Maybelline is a subsidiary of Loreal which is one of the world leaders in the cosmetics industry. Maybelline has now fully established itself after a long time. Based on this wide market the new fragrance being introduced will be targeted to a narrower target, which is women between the ages of 18 and 34 living in Europe. You should remember that only highly qualified service is able to create an ingenious custom essay at a cheap price. The brand generally tries to provide affordable skin care products to all women across the globe. This would become another important step on the way to proclaiming the brand superiority on the market of not only female cosmetic products, but move into the male section. Natali L Product(s) name With a worldwide usage of Internet, social media and instant messengers, it has become much easier to share updates on the company’s products, news, and opinions of the customers. Typical “Maybelline’s” core target audience is young ladies of the age 16 to 25, but there are also products for women of above 30 years old. Therefore, “Maybelline” can use the social media to promote their cosmetics products into the new target markets in order to increase their market share and profits. 2010 The new target markets can be obtained by the social media promotion and advertising on the properly chosen channels, to reach needed audiences. I like the game maybelline target market - You should try it out and see what you think. Moreover, the population of women aged 45-64 is … and the skin care market is similar to imported cosmetics market is also a joint venture brands dominate. Company is also aiming to increase its share on the South American and Asian mass cosmetic markets. “Maybelline” brand is targeted to expand into the senior female cluster of the age over 35, as well as into the men’s market segment. She also likes to go out with her fiancée and friends, therefore she needs a makeup that would be easy to apply in the morning, but long-lasting enough for the night out. Shop Target for Maybelline. Abstract, Marketing L'Oreal’s Maybelline, a global, mass market cosmetic manufacturer, has decided to develop and market a new fragrance for women. That’s incredible. Spouses of rich men and youths also fall under their target market. 3. The Maybelline company could reach them by organizing strategic marketing campaigns. Because of this large age gap, Maybelline over the years has become a more contemporary brand for all women of all races. Natali Louise My store is marking down loads of cosmetics on clearance this week. Marketing Marketing is the business function that identifies unfulfilled needs and wants, defines and measures their magnitude, determines which target market the organization can best serve, decides on the appropriate products, pricing and promotion and distribution programs to serve these markets to develop a market orientation. And the company has been successfully using, in not to say abusing, this feature to its own advantage, promoting new product and developing further their brand name. Its catchy jingle was everywhere, cementing the brand in the minds of a generation. Maybelline target market research Maybelline is an international cosmetic brand, now owned by L’Oreal that has been created originally in 1915 by its founder chemist T. … Being one of the main brand leaders in mass cosmetics category, “Maybelline” has been represented in over 120 countries since 2008. Abstract, I. Table of Contents Target Market Currently, Maybelline targets women between the ages of 15 and 49 in more than 127 countries worldwide. Target / Beauty / Maybelline : Makeup (138) ‎ Shopping Same Day Delivery? In the age of plastic surgery and wide opportunities for women to change their appearance, individualism has become a new trend. Maybelline has been focused on selling women’s make-up since it was established in 1915, however, according to the latest researches there is a huge surge in sales in this market, especially in the BRIC countries. Or the products where the customer can invest her ideas and personalise, make them her own. 1. Now Maybelline Long Extreme Mascara focused heavily on their lashes. IDENTIFY MAYBELLINES CORPORATE & MARKETING OBJECTIVES For example put together a set of shades   out of given colour spectrum. This association always creates an image of trust and … * MARKET STRUCTURE This ad covers two full magazine pages, displaying a model on one page and the product on the other. Characteristics of Different Types of Business Research 34 TABLE 5. â ¦ In the past few years, the brand has also included wealthy farmers in their target market. Summarizing all the above, one can conclude that analysis of consumer behaviour for “Maybelline” plays an important role for identifying company’s marketing strategies, its strengths and weaknesses. Last but not least, understanding of consumer behaviour will provide  the company with benefits for marketing and public relations campaigns and will allow “Maybelline” to improve consumer experience and satisfaction. The product features an elastic formula that stretches lashes, and is infused with vitamin B-5 formula that conditions and shines. Maybelline Target Market Essay Sample: Consumer Behaviour Report, The Biggest Problem Facing the Auditing Profession, Buy Essay Cheap Online from Writing-Centre, The Advantages Of Creating A Marketing Plan, Textual Analysis Essay Writing + Essay Sample for Free. Cultural factors affect people buying behavior, because religions, beliefs, values, attitudes, colors, makeup styles and lifestyles differ from one country to another. * MARKET SEGMENTATION As the research of this kind is very expensive, the company should carefully weigh the costs of doing the research and development of the products versus expected success on the desired markets. Creating the need for cosmeticproducts Cosmetics are not easy products to sell because it is a product that no one really needs. As America’s largest purchase … top ten brands of cosmetics are: Maybelline Yue-Sai, Oil of Olay, Avon, L'Oreal, the high wire, Tai Po, Amway, a small nurse, Shiseido. Another key trend for advertisement campaigns of the company is involving multi-ethnic models in the promo videos and photo shots. (BS11124) 21 August 2012 Shop the best face, lip, eye & nail makeup, watch tutorial videos & find the latest trends. For example, Hollywood actress Sarah Michelle Gellar was chosen as a model for “Maybelline” advertising campaign in 1999. Maybelline Cosmetics Because of this large age gap, Maybelline over the years has become a more contemporary brand for … TABLE OF CONTENTS These profiles provide a broad understanding of the target audience, in terms of demographics, attitudes, activities and media usage in Australia. Price-wise, this is the best time to coupon for makeup at Target because you can get more expensive items for super cheap. Table of Contents Creating line of “Eco” cosmetics, made from purely organic components might can be a very smart move. Goal 3: Strengthening Market Presence. Its headquarters base is in New York City in the United States. The purpose of the given report is to define marketing strategy for the “Maybelline”, Maybelline target market, or in other words consumer audience, challenges, opportunities and key trends of the chosen brand, and to provide consumer behavior analysis. The Marketing Strategy Maybelline Uses To Get Talked About. Maybelline’s target market (young women between the ages of 16-25), includes women of all backgrounds: African American, White, Hispanic, and Asian. Products were first sold locally and later at the mass market by its founder. Introduction Furthermore, it outlines a marketing strategy for the new product which describes the marketing mix to be used by Maybelline in order to sell its new product addition to the target market. Meet Melissa. This will inevitably raise the image of the company in the eyes of society. In order to achieve long term profitability, new market entrants should focus on this neglected population segment. Apparently, they have Maybelline where he comes from too. EXTERNAL ENVIROMENTAL PROBLEM A comparison has been made of maybelline company. * MARKET TRENDS * MARKET SIZE Leading beauty brands. * COMPETITION The selling power in developing countries and emerging markets is relatively low. Marketing Audit Maybelline could also use cross marketing opportunities to strengthen its presence in the market. Try our dedicated shopping experience. We will write a custom Case Study on Maybelline … However, the brand is not well established and widely purchased on any of these markets. Nowadays looking as celebrity is one of the most popular trends among young women in all western culture countries. DEFINE THE PROBLEM She is a 20 year old college student from Los Angeles, California. This company started with a single and now it has several for all age group of women. Each year a number of people, who care about environment and their health, limit their cosmetic usage to only organic and eco-friendly products increases greatly. This paper relates how Kyla Beauty attract more customers with their product using this strategy. The product's name can be easily recognized and understood. Place in the Marketing Mix Of Maybelline : Maybelline is an international company with its product presence spreading to more than one hundred and twenty-nine global countries. At least that's what the prices say, as does the packaging. EXECUTIVE SUMMARY Therefore Maybelline must make products for each of these groups, use appropriate marketing techniques, and be aware of each of their wants and needs. Popular actresses and singers are considered “cool” by both women and men because they are famous for their achievements and talent, unlike models, who are known just for their looks. like Loreal Paris, Garnier and Maybelline New York as well as expensive products. Due to modern trends focusing on males appearance, it is not a shock that male make up is now available on the market. Melissa is a 23-year-old fashion blogger and science journalist from San Francisco, CA. 2. Maybelline is one of the leading brands in the FMCG sector. Supplier Power Within Maybelline's target market, women ages 16-25, there are specific segments/groups of people sharing certain characteristics and product needs. They have done this by providing foundation shades in a wider range of colors and introducing products that women of any age can use. She is a writer, a vintage hoarder, and loves a great road trip. This put double strain and pressure on the marketing department of the company. It should be a good looking young person, well-known in the selected target countries, admired by young women for either her career in the art world or for her life position. In the past few years, the brand has also included wealthy farmers in their target market. This sets the main goal for the company’s advertising strategy is finding the celebrity who would be a worthy representative of the brand in advertising campaign. There are six principles of blue ocean strategy, for formulation principles, the first is reach beyond existing, second reconstruct market bounndaries, third is focus on the big picture, not the numbers, get the strategic sequence right and the execution, The first fashion ad I selected is from the Cosmopolitan June 2015 magazine. In 2019, the leading beauty manufacturer was French cosmetics company L’Oréal, which made £25.4 billion in revenue. Even though many brands have a appreance type for their  celebrity representatives, “Maybelline” has been known to be diverse in the cultural and ethnicity of their models, depending on the target country and region (Europe, Asia, USA, South America etc). Due to Page 2. Maybelline : The Target Market For Maybelline Essay 1336 Words6 Pages The target market for Maybelline’s Great Lash Mascara is primarily women between the ages of 15 and 35. Maybelline target market research Maybelline is an international cosmetic brand, now owned by L'Oreal that has been created originally in 1915 by its founder chemist T.L. Globally, the UK has the seventh-largest cosmetics market, with the US and China taking the top two spots. If you are looking for a book report service with affordable prices, Writings-Centre.com is what you need. * PRICE, PRODUCT, Abstract This report includes research, analysis and evaluation of the market environment for female fragrances. The high selling power in the developed, Maybelline : The Target Market For Maybelline Essay, The target market for Maybelline’s Great Lash Mascara is primarily women between the ages of 15 and 35. Diversity can create a PROBLEM when Loreal launches its marketing strategy Maybelline uses possible! 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