But it seems as if it could pay off through attracting new users from competitors that lack these new features. And while Zwift lacks voice chat today, they do have text chat. Strava’s Summit packages where confusing AF, and were retired (for a good reason) and now Zwift want to make even more confusing tiers? We should at least have an option to boost our characters and get some free watts. Your point brings up even more questions. Zwift itself is priced as a monthly subscription of £12.99 / $14.99 a month. And discerning people aren’t going to fill out the damned thing at all, recognizing it for a potential was of time based on the low quality of its construction. The Zwift integration with TP is one of those simple, but really valuable, things. Now, the above new features were all of those that were featured within the pricing models section. Visit The Shop. Terrible changes to rolling resistance and physics which are still absolute nonsense. One cent up, only one, and i am gone. Some not. But then again, Im a librarian, not a dot Comer. Zwift has made a crap show out of their proposed offerings. In regards to the community actually on the road, when would clubs be able to upload their jerseys? Everything else can be found on the other platforms, some even do certain things better than Zwift do. I consent to cookies Want to know more? I would hesitate at $20 a month and flat out reject $30 a month, but I also only ride inside if I absolutely have to. Not sure where they think the RoI is on that…. Well, yes, I’d prefer a service I use and pay for to be developed based on my (and other users) requirements rather than just want the provider thinks I want. Short version – at the moment Trainerroad costs $19.95 (£15.25) a month. And I suspect that I’d be upset if I knew how many female World Tour riders also fall into that first category, never mind juniors, amateurs and hobbyist riders. what a Polish cyclist is to say, earn on average £6k. That just seems to video game like. Sign up if you want the latest content, tips, products, and news. I think Ray is spot on to highlight this info. @David E As of a few weeks ago, we do in fact have the ability to pull your planned workouts seamlessly from TrainingPeaks into TrainerRoad , You can learn all about the process here in our Help Center: Emphasis on city locations for most of the courses. my weekly podcast - with GPLAMA, which is packed with both gadget and non-gadget goodness! I’ve been paying for both Trainerroad and Zwift for a few years. Actually, rather, we’ve already packed up shop – over three weeks ago. And every time I selected no. I disliked being data mined in this fashion. Several of the famous Real “Col” climbs too. When I started with Zwift I paid 992SEK. Honestly, there really isn’t anything that is totally on par with Zwift, and we may all be suffering a bit because of that. As an Amazon Associate this site earns from qualifying purchases. That being said, I’m a triathlete, so none of this is sport specific. Just doing some market research here, no need to be angry! Are you willing to review or test beta products? Also would love it if they added support for my proform TDF which doesn’t have ANT+ or BTLE. The survey basically focused on two core things: A) A multi-tier pricing and subscription model I use Zwift mainly for either goofing around/easy rides or doing long multi-hour (4-6 hour) rides that allow me (unlike on TR) to practice gearing on climbs for full distance tri training. After all, people aren’t spending on races in 2020 (or travel to races), nor are they likely to spend 2019 type race amounts in 2021 either. In short, if you give people only irrational options — what you might expect form a computer– they are going to get frustrated and take the choices less seriously, yielding results that are of correspondingly less value. How about we make a tiered payment model and charge for those features now… (Without consideration of the repercussions). You can hover over various little ‘info’ icons to get additional information on some of the proposed features. I’ve been involved in Organising Group rides since 2015 and am tired of waiting for Zwift to develop what we’ve been asking for: Changes to the way we log out of rides. After which, you’re asked whether or not you’d buy that option. That is the arrogance of American companies against the international consumers. The data from this survey are going to be useless, given the reaction from the people to whom it was sent. Unlimited Zwifting – Purchase a monthly membership and enjoy unlimited Zwifting across all the supported platforms and device for $14.99 per month.. Free … At least once a year my rides get messed up. That’s the way companies work, and Zwift is no different there. I left when they were bound and determined to go racing. You also don’t necessarily need to connect a trainer via Ant+. The output Zwift get from this is that it allows to them to see how much each feature is worth. Now, whether or not Zwift raises prices, adds tiers, or does any of this remains to be seen. Dont get me wrong…i love zwift but it is already quite expensive for what it is..virtual cycling/ virtual racing. – Hardware purchase included in monthly membership They are the most faithful. There is no way I would pay more than 15 Euro. So in the future, if competitors wanna know what Zwift is planning – simply look at the survey they sent ya. For me Zwift has far too many features. I don’t want it to become we did the same w/kg but hes lv50 so I lost. I do none of those because i do not have the equipment…. The thing is, digital world’s should grow with money that gets dumped into them year after year. I remember when a zwift UI update was just around the corner. I’d pay £10/m just to be able to mute the home screen music on Apple TV like you can on other platforms. There is a range of components you need (besides a bike). In tech you obtain more value over time. – Music streaming (integration with Spotify/Apple Music) Why don’t they just go for premium “race” and “coached” tiers? All in all it is Zwift looking to make more profits. If they wanted to do a study to see what current features and proposed features were popular and try to put a value on that, that would be a legitimate study. I have concerns regarding the mention of the companion app in the different tiers. About now, you’re probably asking yourself: What horrifically inept management consulting firm put together these scenarios? James Quilter | 1st October 202021st January 2020 | Indoor Training Applications. This is not them striking while the iron is hot, this is then opening the door for another company to come in and produce a better product and cheaper. Realistically, almost all eight of the different scenarios I got were horrible. So, if you skim through all the survey options, they consolidate into the following list of “new features”, all of the descriptions are exact quotes from the info tabs (except rowing): Rowing: This is the easiest one, given it’s at the top of every page. Zwift… Subscription cost. To make things easy, Zwift also offers a number of trainers. The trainer I have (Kurt Kinetic Smart) requires the use of the companion app in order for swift to even see it. All I want is just either ride by myself, or ride in groups. If it does I am glad that I have kept my TR grandfathered yearly sub and will only keep one instead of both currently. We have 3 subscriptions in the family. Ref DCR’s view of the Zwift back end for the televised virtual Zwift TdF – they poured a lot of $ into that, now we see, it will be at the cost of their general user base. I’ve been using Zwift now since just after Jarvis. Not sure we will see something that is really up to the challenge in the near future, but it would likely help push Zwift to move better and in line with customer expectations if there was. Effectively, you need a trainer and a laptop device that can be connected to each other via Ant+. Don’t buy one from Zwift, just get it off eBay like 80% of everyone else. If it goes for a lower price than currently Sufferfest + Zwift, that would be an option for me to really consider. This is a cojoint analysis, a randomized technique to help zwift determine the value of different options. Even things they have been confirmed like UI fixes just never get implemented. I’m not a current TR user, but I love their podcast. TR user anyway. It doesn’t need complicated maths.models and random sequences, lets not forget these things also have dumb humans behind them, not magical cosmic computers created by God, so are in themselves, flawed. Strava is the same way. Meh. They are messing up a good thing. Then, utility (meaning price) for each feature will be calculated – helping to create final offers. But opting out of some of these cookies may have an effect on your browsing experience. Where is my family plan ? Is it selling for the original price? I’ll probably drop them and go back outside when the weather is nice. Also includes ability to participant in live instructor-led classes. Finally, note that while Zwift says the pricing structures in the survey are irrelevant, the reality is that some human put a cap in that survey structure for pricing. No one actively wants to watch other people racing on Zwift and unless they partner with someone like TrainingPeaks to offer integrated workouts, they’re not suddenly going to become a training company. Zwift will do what Zwift will do… let’s hope Eric doesn’t sell his soul to the marketing spivs…, If they start raising prices and/or forcing me to subscribe to things I’m not interested e.g. Zwift costs around £12 or $14.99 a month but you cancel at any time. Zwift is the fitness company born from gaming. Ultimately though, that’s besides the point. Here is the problem with my thinking, I would like to think that they would want the opinion of people like me. I have built an extensive list of my most frequently asked questions. The one thing that Zwift had going for it was essentially a set of curated courses available at a given time with varying topography to satisfy everyone yet still where you can see other real people on the road to get that sense of community. I can see if they come up with some great new feature and offer it as an add-on, but they are offering nothings and jacking us around with 3 goofy plans, where none appear to be a complete package with all features and all Worlds. In the past, we’ve primarily picked apples, blueberries, and strawberries. Looking for the best sports tech deals for the holidays? Going to the farm and picking fresh produce. I was considering starting to use Zwift when it was still €10, but for me it’s been a hard pass since it went to €15. Oh by the way, would you like to pay double instead? Which, come to think of it, seems to be a pattern of Zwift surveys lately. I don’t claim to represent any huge class of athletes, but I’m just a triathlete who needs a platform to do the structured workouts my coach sends me through TrainingPeaks. It was the end of my wallet. Below are the most popular. When the price jumped to $15 a month with no real effort to fix the bugs, glitches and UI- I stopped keeping my subscription live from May November. But I imagine that one or more folks at ZHQ have seen what goes on there and have probably made a deliberate decision to not prioritize the squeaky wheels. Zwift needs to stop advertising. This news just pisses me off because it seems greedy. Plus, you'll be more awesome. Then hit up Wiggle at the link below! So they decided they didn’t need the everyday person like me any longer. Just take some levels from a car racing game and give me something to do like avoiding green shells. I work on the data viz side of market research, kinda, and I was looking for a good way to explain the process above. Then, paid premium membership that lets you train, organize rides & invite anyone to join you for free, or turn any prior real-world ride into a virtual ride. But I can’t see her using it more than occasionally, and then only if something like Zwift were available to make it interesting. The disconnect forces most of the real riders to avoid the racing. They wouldn’t be considering this many options to not do any. Raising prices into a competitive environment doesn’t make sense. I’d pay $5 more a month for that, for sure. After all, if they’re adding in features that include a real human coach that evaluates your race calendar, and comments daily on how well you executed your workout – that should cost more. They included: – Improved leaderboard services to power segment results and player rankings for fun competition Think my written reviews are deep? I’ve tried it. need to Zwift. Comments from more recent users seem to indicate it is improved. We also use third-party cookies that help us analyze and understand how you use this website. Of course they are, otherwise they would have put the cap at $30/month (or $60/month). There are more top rated racers in zwift than exist in real life. I do not want to pay for racing, running, or rowing. Zwift’s head of communications, Chris Snook, confirmed this later in the day, saying that “the survey is intended to help us understand the value of individual product features…”. It’s a different segment joining zwift racing…. With its look and poor mobile app its being really cheeky if it thinks we will pay more for a product that at the end of the day all it does is increase the resistance to a turbo and lifts the front of your bike! It touched on the pricing and structure shown here, but also dove pretty deep into hardware options. Zwift is charging $180 per year. If you want to add trainer led classes (like Peloton), or real life coaches… go for it, but just add them to the platform so that we can add them if we want them… simple. You also have the option to opt-out of these cookies. However, getting all of our stuff into our apartment was probably even more fun. I see a lot of people say the situation at Zwift is comparable to the at Strava. For example, Zwift already does some hardware bundling with their online store in a limited fashion. The prices give access to over a 1000 interval workouts, the ability to import actual outdoor rides, and ride analysis tools. You really think Zwift listens to their user base???? Moving from innovative to rent seeking. No way We will pay that amount So many of these services that use RLV or virtualized roads focus on climbs. Various subscription options will destroy the community, just like on strava. And, in this case, it seemed to have also lit a fire of ire for many people that received it, as seen on Reddit, Zwift Riders, and other places. As this page is aimed … Certainly, Zwift wouldn’t be the first software platform to offer various pay levels. Eg. So there’s no competing with your mates but instead, there are a whole host of other things. Shop Zwift. They will only launch these on Zwift. I’m not planning on rowing, and I don’t currently have space in my apartment to keep my bike setup at all times (read I workout in my kitchen, on the stove or in front of the toaster). Agreed, someone like Codemasters should be able to make a killing by simply repackaging a game like Grid into a Zwift competitor for 1/4 of the price. I thought Zwift was for the community, well not all the people in the community have fantastically well paid jobs. The different dynamic with everyone powering up immensely for the first 10 minutes and fake drafting make it unlike any experience in real life. Start Free Trial. Obviously a package that combines them all at a discount should also be offered. Zwift wants to show that it has the ability to be fully premium, especially since they did all this TDF stuff, but I also hope it doesn’t go to their heads. If Zwift is going to $40, I hope they make it a family plan. The combination of using billed annually and free months is confusing AF to my brain. But they are making real advances in the platform (it seems) – the planning calendar sounds awesome, the ability to perform workouts outdoors in cool, etc. About Zwift. USD$14.99/mo. There is also the IPO you mention. – In-game purchases (e.g. Zwift 12 Month Membership. Simply have a survey which ranks the features. Why change the working platform all around, delete features like on the $9.99 plan with no Companion App and only 12 Worlds. Prices shouldn’t have been variable on ‘one month free’, or ‘two months free’, while listing dollar mounts monthly. Agree. Updated constantly! No…no…no…no…. Enhanced and customisable GUI. I’ve been one of it’s most vocal supporters and have helped many others to find and use the platform. Choosing to ignore the good purely because of the bad (which is a relative minority of the overall content) would be a serious mistake, IMO. If you are skimming through, that’s not an issue. And state of the art graphics. The morons start at the top and go straight through management and below…, Perhaps Z is learning from TR. In fact, there’s many good reasons Zwift should consider that. Road Grand Tours (RGT) has better race physics than Zwift: riders automatically brake to corner at a safe speed (potentially wasting joules/watts), then must accelerate out, and also it takes extra energy to move up thru a pack. There is also a 7-day trial. It comes with a 14-day trial. Several clubs host rides and provide jerseys for temporary usage. The research will find at what price or features people start switching. Just an idea but I think it would really bring the community together, I think that’s a wild take to give someone more watts just because of level and i my self would drop zwift right away if you got more watts just for levels.I wish power ups them self were not a thing. Join Zwift with a risk-free . And while it’s true that computers can do fantastically impressive things with poor data sets, it’s also true that frustrating your user base is hardly the best way to go about gathering that information. That’s the problem. I haven’t Zwifted since the heat got crazy in the UK. One of the things we both really enjoy doing is going to u-pick farms and picking our own fruits and vegetables. This is junk! WTF? I prefer to go outside. It’s been 4+ months since Zwift rolled out Club Jarvis (beta testing teams/clubs), and while undoubtedly plenty may be going on in the backend, from a user facing viewpoint, basically nothing has happened in that realm. It is a bad idea. But it takes just one inept moron to look at the results of that survey and go, wow, people like this ‘feature’ that we are currently giving away as part of the platform. Blocking of riders who harass others from Group Rides Thing is RGT is actually better The community is also more friendly as well. I think Zwift are shooting themselves in the foot. Now that my Stages Dash can control my Wahoo Bike, I have what I need for training and don’t see the value for Zwift racing. I only have IOS so i cant use that at the moment but if that comes out with IOS version ill try it. We’ll ignore the fact that the first option spells ‘Cycling’ incorrectly. You’re misreading a survey to understand what customers value with Zwift’s intention to offer these features. You should talk to someone with experience in market research to understand what’s going on here. Time to go over to Sufferfest. I think Apple’s Fitness+ is going to upend their desires to increase pricing. They’re happy to donate their time to a corporate? Just seems stupid. So in this case, I decided that I’d prefer multi-stage events over steering. Pretending that surveys like this don’t impact Zwift is silly. However, I would argue you can get a better deal elsewhere online. Since most of the plan groupings weren’t logical by human standards (with less expensive plans have more features than higher plans), I’d have a hard time believing they’re going to get significantly useful data from this. So what do the Parisians do in the hot summer months (aside from close up shop and leave)? And thus, paying more makes sense. Its not a click bait article at all. At least not in the general sense. Why don’t I get a 10-30watt bonus because I’m 37, over say a level 3 zwifter. You know you can load a TrainingPeaks workout into your garmin/wahoo/etc & have it control your trainer for free? No problem – that’s a standard market research question. The responses on this thread are proving Zwift’s challenge. I guess they had a cash flow problem so they offered that deal. Does this sound familiar to anyone? Get the special offers with 5 valid Zwift promo codes from voucheroff.com. need to Zwift. And has an annual plan of $99, so there is a potential saving of $57. Not everyone has limitless disposable income. That would be me done for Zwift. I’m definitely no newbie. Smart Trainers Buyers Guide: Looking at a smart trainer this winter? I just looked through all those questions questions and didn’t see Mario Kart mode. Nobody is doing that math in their head – so it’s stupid and useless. TR bumped up prices twice in rapid succession. 2. Find everything . The £10 one looks perfect for what I use Zwift for, and would save me £3 a month. Zwift is going to drive off a lot of users with this crap… All they are and all they’re ever really going to be is a way to make riding on a trainer a bit less shitty. But, if there’s anything we as consumers know from years upon years of corporate communications: There’s no such thing as made up scenarios. They need to stop confusing aberrative covid entertainment with core feature sets and stick to what they are, improve the graphics, maybe get hardware partners for people that want to package a new trainer in with their membership but they need to chill with most of this crap and trying to charge people for it. As far as packages go, that worked great for Strava… So much so they were cancelled within 2 years. Essentially what you see ranges in price from 9EUR up to 39EUR, some billed annually, some not. They are planning to fly all over the world for races, they buy bikes at the drop of a hat and are hiring continuously. How about $150/month, braking but no steering, you only ride in Richmond, but you have a magic 2X power boost at all times? Then, I come here and write about my adventures. But for now, let’s keep talking about the pricing model. So they can see that x feature is worth $xx, x feature is worth $xx. 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