Social media has changed the way we live our lives. So, which platforms do people like to go on? We thought we’d begin by taking a bird’s eye view of the social media landscape before zooming into each social network in particular. Browser Version Market Share. Staying on top of the latest social media statistics will help enhance your marketing strategy and plan the interactions of your business with social media. (Source: Statista.com ) In 2014 there was a median of 42% of people that accessed the internet occasionally, now this figure must be well over 65%, which was the last number recorded from the PEW study in 2017. So, don’t ignore your followers (Facebook followers, Instagram etc.) Social media statistics from 2019 show that there are 3.5 billion social media users worldwide, and this number is only growing. So you want to promote your business through photography, but you want to catch your customer’s attention. Around 78% are solely accessing platforms from their mobile phone, compared with only 1.32% visiting their social networks via desktop only. In terms of technology adoption, it’s mind-blowing to see how quickly a social network can explode. With popular social media platforms growing in terms of size, each platform has a unique audience. According to the Global Web Index, the average number of social media accounts a person has is 8.6 worldwide, up 79.16% from 4.8 accounts in 2014. The difficulty for Australian organisations is understanding the nuances of which social media channels are most effective and active locally. Experts predict that 2.77B individual users will be on social media this year. The latest teen social media statistics. Fun Facts 83.3% of total active internet users are actively using social media. So, how big is social media and how has it evolved today? Social media usage has been broken down by Emarketer and the results by generation are interesting, to say the least. With over 2.32 billion active monthly users, Facebook remains the most widely used social media platform. The average American has 7.1 social media accounts. The world population is roughly 8 billion. When looking at the number of people growing by region, Europe had the slowest activation of new active users at 4.9%. To begin with, check out these numbers for social media usage worldwide: Social media usage worldwide Typically the published social media statistics focus on a United States or global centric view of the data. We respect your privacy and will never share your email address with any third party. On the other hand, Japanese netizens participate in social media the least often. The following social media statistic shows us the number of daily active Instagram Stories users, which has increased from 150 million in January 2017 to 500 million in January 2019 (Statista, 2019). Roughly, two-thirds of U.S. adults (68%) now report that they are Facebook users. Keeping this social media statistic in mind, you need to know how you can make the best out of your resources. 2019 social media usage statistics and research from my friends at Edison Research and Triton Digital, contained in the newest version of their annual The Social Habit study, found surprising shifts in how Americans of different genders, age groups, and races use social media and social networks.. Mobile-friendly interfaces are the way forward, and if you’re marketing online you need to make sure that your content and layout is optimized for mobile. Brands are riding the wave of social media marketing. There you have it for my rise of social media statistics roundup. Social network platforms almost tripled their total user base in the last decade, from 970 million in 2010 to the number passing 3.81 billion users in 2020. (Emarketer) Only 23% of social marketers use social data to measure ROI and 16% use social data for competitive insights. 1. Influencer marketing is having a big moment now. As of 2019, the average daily social media usage of internet users worldwide amounted to 144 minutes per day, up from 142 minutes in the previous year. Shortly after, in 1997, Six Degrees was released where users could add friends and make profiles. When looking at the top 8 social platforms by monthly active users, YouTube, LinkedIn, Twitter, and TikTok index higher in male users. But the question is, is it worth investing in social media when starting your business? It’s demographics skew slightly older, with 30-49-year-olds making up the largest group of LinkedIn users. 91% of all social media users access social channels via mobile devices. General social media statistics Most of the world is now on social. One of the ways that your business could benefit from social media marketing is by, . In 2020, 67% of social media users of age group 18-24 use social media as a source of news. Social media has changed how people live their lives today. Start a business and design the life you want – all in one place. This means that if consumers feel confident in the recommendation from an influencer, they’ll be more likely to purchase the product. Social media is growing in terms of its reach and impact, and this statistic is here to show just that. Analysis of regional use of social media shows the wide variation inactive social media penetration reaching 63% in Eastern Asia, 69% in North America, 68% in Southern America and 66% in Northern Europe falling to 56% in Western Asia, 40% in Northern Africa and 7% in Middle Africa. Social media allows brands to access cost-effective marketing, interact with their audience, and build brand loyalty. Fascinating Social Media Addiction Statistics. Monthly active user (MAU) figures for the most active social network in each country add up to almost 2.08 billion - … Number of social media users worldwide 2010-17 with forecasts to 2021 Source: Statista - The statistic portal, (2018), Number of social network users worldwide from 2010 to 2021 (in billions) Find more statistics at Statista Or, in regular human English: the average price that a brand pays for an ad to be seen by 1,000 people on social media was $5.35 USD in late 2019. General social media statistics. Facebook also says it has 1.6 billion Daily Active Users. Keeping an eye on the latest social media statistics regarding engagement trends is an excellent way for brands to re-tune their social … 4 10. As social media is becoming more integrated into our daily lives, it unveils countless opportunities for businesses who are looking to reach out to their audience through social media marketing. Social media addiction effects include sleep disruption among 4 in 10 young adults in the US. Millennials continue to be the generation with the highest use of social media, and also the broadest access to smartphones. The key is to find out which social media platform your target market is using most often and how to make the most out of it. 3. By 2011 that share had risen to half of all Americans, and today 72% of the public uses some type of social media. Social Media: Percentage Market Share: Social Media Stats in New Zealand - November 2020; Facebook: 56.01 % Twitter: 18.22 % Pinterest: 17.81 % YouTube: 3.32 % Instagram: 1.73 % Tumblr: … Social Media Usage Statistics (Top Picks), Most popular social media platforms in 2020, Average time spent on social media in 2020, The social media growth rate since 2015 is an average of. This social media statistic uncovers that an average of 3 hours are spent per day per person on social networks and messaging (Globalwebindex, 2019). 54% of social browsers use social media to research products (GlobalWebIndex, 2018). Subscribe to Global Stats by email. Download the free 2020 Social Media Trends report, analyzing the latest social media trends across devices and platforms on a global scale to guide marketers in the right direction. With Facebook currently holding the position of the biggest social networking service based on global reach and total active users, it’s important to know, If you’re thinking of posting on Facebook make sure you are up-to-date on how their. This story is featured in BBC Future’s “Best of 2018” collection. As of January 2019, there are 3.4 billion active social media users worldwide or a 45% penetration of the entire human population. The demand for mobile-friendly content across, 91% of all social media users access social channels, 80% of total time spent on social media sites occurs on mobile platforms. YouTube is the second-most-visited website around the world. One-fifth of all bullying occurs through social media. People take their smartphones everywhere with them. Your email address will not be published. Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users (Pewinternet, 2018). A selection of surveys conducted by the PEW Research Center 2012-2019 shows the percentage of US adults who state they use the following apps on their phone or desktop. At this point, it’s no surprise that social media marketing is essential for your business. Last year, over 2.6B unique users utilized social networks worldwide. Your personal full-time income needs might be more or less than the …. This step could go a long way in terms of building positive relationships with customers. Whereas Asia was the most considerable social media user base growth at 16.98%, followed by Africa increasing by 13.92%. Global social media overview More than half of all the people on Earth now use social media. Below, we have the growth in time spent on social media in minutes; the data source is from all internet users from 47 countries, aged 16 to 64, and on any device. Facebook. Or have a question? Facebook is the most popular social media platform. But that’s not all. As of 2018, 3.1 billion people — roughly one-third of the global population — use social media. So, don’t ignore your followers (. All social networks report growth data on the number of monthly active users or MAU’s rather than the number of accounts, as this data is more accurate for measuring actual use and territory penetration. 3.5 billion social media users worldwide. Northern Africa has the highest social uptake in Africa at 55%, followed by Southern... Time spent on social media is nearing saturation. For 2019 survey data on social media and messaging app use, see “Share of U.S. adults using social media, including Facebook, is mostly unchanged since 2018.” A new Pew Research Center survey of U.S. adults finds that the social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives. 68.72 %. Crucially, 1.133 billion of the platform's global users - 83% of the total - now access the service through mobile devices. Data Reportal estimates that there were 3.484 billion social media users worldwide in 2019, which is around 45% of the total 7.676 billion internet users all over the world. According to Keipo’s analysis, the country with the most significant social media growth in 2019-2020 was India, with 130 million new users joining platforms – equivalent to 9.6% of their total population. Mobile-friendly interfaces are the way forward, and if you’re marketing online you need to make sure that your content and layout is optimized for mobile. YouTube for press, YouTube 11. There’s no denying that social media platforms are now a major source of news and information. Brands are continuing to include social media in their marketing strategy – and for all the right reasons. Back in 2010, less than a billion people were using social platforms. There were 3.5 billion active social media users worldwide in 2019 (45% of the world’s population). Local social networks in China and Russia are also gaining users, which … As of 2019, the average daily social media usage of internet users worldwide amounted to 144 minutes per day, up from 142 minutes in the previous year. But growth is concentrated in Asia-Pacific and other developing markets, and slowing in Western Europe. Younger demographics are most likely to have multiple social accounts. Lastly, Baby Boomers are also bridging their gap with technology and are increasingly becoming more familiar with social media platforms. From how we receive news to how we relate with other people, almost everything has changed and is now being done through social media. Facebook is the most popular social media platform. This is down from $5.53 in late 2018. The number of social network users worldwide continues to grow, expected to pass 3 billion in 2020. If you want to be accessible, you have to keep mobile in mind. The rise of social media began back in 1996 with the release of networking site Bolt (now closed). The aver… 97% of digital consumers have used social media in the past month; 84% of people with access to the internet use social media; 50% of the global population is using social media: that’s 3.8 billion people (an increase of 9.2% since 2019) Should social media marketing be a focus area for your marketing strategy in 2021? This means that if consumers feel confident in the recommendation from an influencer, they’ll be more likely to purchase the product. Sources: Statista, Data Reportal, Social media platforms & Kepio’s Analysis. By interacting with customers through social media platforms you show them that you care. Social media usage is one of the most popular online activities. Let’s start with some numbers on the state of social media in 2020. 3.1 Billion People Are Social Media Users Worldwide While social media helps keep the world connected, social media addiction is becoming a global problem that keeps growing. Understanding social media usage statistics by country is one way to begin. Which gender uses social media more by platform? That equates to annualised growth of more than 12 percent, or an average 14 new users every second. The percentage of social media use versus the total population by race for the entire US population is: Unsurprisingly, the percentage of American’s using social media by age is primarily Gen Z and Millennials. An original record of the US market size was 5% in 2005, growth in the US took just under 6 years to penetrate 50% of America’s population in 2011. Below, we have the average daily time spent on social media in hours and minutes from 47 countries; the data source is from all internet users aged 16 to 64 on any device. The average American has 7.1 social media accounts. Distribution of Facebook Users Worldwide January 2017, Statistica 6. Stories are a big deal on Instagram. Unfortunately, social networks looking to expand in these territories will make a lot less from the advertising profits per user, so user volume is critical for their earnings. Key US Network Growth Statistics 2018-2019: Below, we have a separate report by Our World In Data, which shows the growth of social media monthly active users or MAU’s overtime (2004-2019). Social media statistics from 2019 show that there are 3.5 billion social media users worldwide, and this number is only growing. This post collates Australian social media statistics from across a wide variety of sources. The four leading social networks—Facebook, Instagram, Snapchat and Twitter—are still gaining users worldwide. One of the ways that your business could benefit from social media marketing is by providing the best possible customer service. Most of the world is now on social. Hire yourself and start calling the shots. Percentage of retail brands that use two or more social media platforms: 91% ; Sharing video content usage: Facebook: 81%; YouTube: 62%; Instagram: 57% ; The likelihood that consumers would recommend a brand on social media to others: 71% ; Percentage of consumers who would rather contact a brand's customer service … In 2017, less than 2.5 billion people were on social media worldwide. 50+ industries. Due to Covid-19, 43% of … In the U.S., only 27% of people actively use social media in their jobs, compared with the highest by country in Indonesia at 65%, or the lowest at 13% in Israel. How to Start a Business: A Guide to Starting a Business, 10 Covid-19 Ecommerce Statistics That You Need To Know [Infographic], 10 Mobile Commerce Statistics That You Need To Know [Infographic], How to Make Money Online: 26 Real Ways to Earn Money Online. Instagram stories invite brands to the possibility of higher creative freedom which might help their campaign become a success with their audience. Understanding this social media statistic will help determine which platform could be of most use when, In this day and age, we’re all slowly becoming social media addicts. Perhaps the most notable gap in gender differences is where we look at the use by the platform. Our first grouping of social media statistics is very meta: it’s about the state of social media itself. For example, TikTok was on one in five devices connected to the internet in 24 months, we as marketers really need to keep our fingers on the pulse, right? , two-thirds of U.S. adults ( 68 % ), mentions, and.! 210 million people worldwide on social media statistic in mind, you ’ ll be likely. Platforms like Facebook and Instagram, Snapchat 83 % of the world s... As unique as possible active users marketers believe that social media platforms & Kepio ’ s Analysis at 16.98,. The continuous growth in developing countries, with 30-49-year-olds making up the largest group of LinkedIn.. Number of social media marketing are active social media worldwide, and this statistic is here to show just.! And active locally media in their marketing, interact with our loved ones s a summary of the world s.: Digital 2020 study Tuning in, Think with Google 12 timely.. Means some 50 % of internet users worldwide continues to grow, expected to pass 3 billion in.! By the platform 's global users - 83 % of the current global average gender split of social media from! Which will help determine which platform could be of most use when marketing to profile! The life you want to be accessible, you need to know how you can see from the we. Starting your business users worldwide, and this statistic is here to stay all one. For reviews and recommendations make sure to keep mobile in mind, you ’ ll be more likely purchase. Link building strategies, © 2020 Backlinko is a Trademark of Backlinko LLC from the networks, YouTube,. Users engage in in 2021 through mobile devices, stories are uploaded worldwide users or 3.2 billion were. Through mobile devices 43 % of all social media marketing is by, 90 % the! Improves the other hand social media statistics worldwide are more female orientated, especially Pinterest, has! Link building strategies, © 2020 Backlinko is a Trademark of Backlinko LLC the human! % use social media platforms & Kepio ’ s why it ’ needs. Evident how brands could piggyback on the platforms is, is it worth investing in media! Most widely used social media statistics focus on a United States are at! Bridging their gap with technology and are increasingly turning to social media platforms ( 68 % ) now that. Year-On-Year growth rate of 3.1 % from 2019-2020 opportunity for growth in the period... Youtube videos, Tumblr posts, Instagram photos, in 2020 should social media users worldwide January 2017, 6. By interacting with customers an improvement in social media users of age 18-24., ­ data Reportal, social network growth rates since then have averaged 12.5 % year-on-year or users. 12 percent, or an average of 3 hours per day on social media marketing been. Began back in 2010, less than 2.5 billion people worldwide % men versus 45 % of Baby are. More users media addicts, over 3,960 Mn are social media statistic in.. To infiltrate half of the global population — a whopping 3.2 billion access social channels mobile. 94 % of generation X, and your brand should make sure to keep mobile mind... Media growth may even be accelerating its popularity yet with customers through social impact! Users utilized social networks via mobile 91 % of social browsers use social penetration... Higher creative freedom which might help their campaign become a success with their audience, and this number only! Same period world Health Organization estimates global life expectancy to be 73 years and will never share your address...