As a marketer, this is where things get really scary exciting. If we change the way we consume the data, we may no longer need the screens on our phones and for the times when we do need a screen, technology like HoloLens is going to rapidly decrease in size and become more affordable. It’s a scary thought isn’t it? According to the following HubSpot graph, video captures—and keeps—consumer attention. Stay tuned for the 2020 announcements! The world of online marketing is an environment of constantly changing technology and trends. Here are four current trends, and some predictions on how these trends will influence the content marketing strategies of tomorrow. But don’t just take James’ or my word for it – let’s go on a quick whistle-stop tour of technology since the 1980s. To succeed in 2018 and long into the future, it is critical that digital leaders prioritize optimizing their customers’ experience and enhance business outcomes across multiple channels, connecting crucial dots between people, information and systems. According to eMarketer, 2019 is the first year that digital marketing will overtake traditional in ad spending. The challenge with reducing everything in the world to data is that once we do, we will be powerless without the help of machines – not good news for those worried about computers taking over the world – you either need to use a machine, or *be* a machine. © State of Digital. Not long ago, podcasts and blogs dominated the content world. To succeed in 2018 and long into the future, it is critical that digital leaders prioritize optimizing their customers’ experience and enhance business outcomes across multiple channels, connecting crucial dots between people, information and systems. Here’s a summary of his session and some of my own thoughts. Close. Increasingly we’re seeing a backlash against how we currently fund different elements of the Internet in the rise of ad-blockers, questions around the use of data within advertising and how intrusive advertising should be. Business Intelligence. As technology becomes more mobile, people rely less on their home or work computer system for content consumption. It’s about how Netflix’s commissioning team seems to be secretly creating TV shows that are designed to predict the future of sales and marketing. ... To really predict and address what consumers want requires a digital transformation of our marketing strategy. Change is guaranteed, so we had better be ready for it! 2016 Social Media Marketing Industry Report, Between 2005 and 2016, social media adoption grew by over 60 percent, 4 Higher Education Content Marketing Examples that Any School Can Implement, The 4 Best Practices of Healthcare Social Media Marketing for 2020, How to Build a Content Calendar (Plus a Free Template). So, there you have it – our definitive guide to the 42 most important digital marketing trends you can't ignore in 2020. 39% of marketing execs say that differentiating from competitors is the greatest challenge, followed by buyer retention (32%), buyer acquisition (29%) and effective social media campaigns (29%) Further validation that today’s digital marketplaces are enabling greater digital transformation through personalisation is found in just 22% of respondents said customer experience is a challenge. 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