This strategy is the result of a more mature mobile market where differentiation is the key to continued growth and stable to growing ASPs. In term of segmentation, there are hardly no geographic base and demographic. Samsung is one of the most influential, popular, and powerful representatives of this industry. Most people are familiar with Samsung’s S line of phones, as that is a mainstay of Samsung’s brand and represents the company’s flagship products like the Galaxy S10 from last year and the Galaxy S20 from this year. With Note20, those consumers are getting the latest and greatest processor for the best performance, a bigger and better display, and 5G, which are things that last year used to come at an even higher premium, like the Note 10+ 5G. At the other end of the Samsung spectrum of devices, you have the Z Series, which represents the best and greatest technology and innovations from Samsung. These people give preference and value deep, strong, and long-term relationships. Samsung Galaxy’s Note20 and Galaxy Note20 Ultra. Conscious Progressives have a thing for participating in various debates. Customer segmentation based on demographics is a relic of the past. I believe that in order to differentiate the product, the company has chosen this target market on the basis of dynamic needs of consumers. The S Pen also makes it incredibly easy to leave feedback on documents for others to review and make changes for a quick and precise revision. Additionally, Samsung has knowledge of the user status of its target customer with the goal to better be able to offer its product. That can translate into a multitude of different features, but the reality is that this results in many different price categories with an abundance of varying feature sets. Samsung has done its segmentation of the market based on the above categories. We see this is automobiles, consumer electronics, and consumer tastes in audio and video entertainment. SAMSUNG - SEGMENTATION AND TARGET MARKET 5 “In behavioral segmentation, marketers divide buyers into groups on the basis of their knowledge of, attitude toward, use of, or response to a product. Last year, the company launched the S10 Lite, S10e, S10, S10+, and S10 5G, which was admittedly a much more extensive array of products for the Galaxy S line. More of a B2B orientation. Behavioral Segmentation. Patrick founded Moor Insights & Strategy based on in his real-world world technology experiences with the understanding of what he wasn’t getting from analysts and consultants. Still, we are becoming acutely aware of it being a multi-tier market, and that’s why we’re seeing many manufacturers offer a robust portfolio from top to bottom. Note fans are the most loyal to the Galaxy Note brand, and we recognize that those loyalists will gravitate towards the pricier ($1,299) Note20 Ultra with all the bells and whistles. Market Segmentation refers to dividing a broad target market into subsets of consumers businesses, or countries that have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing the marketing strategies (Kotler & Keller, 2011).” With modern tools and technologies, you can segment your customers in real-time. The new Galaxy Z devices announced this year were the Galaxy Z Flip, Galaxy Z Flip 5G, and the Galaxy Z Fold2. That said, the A50 and A51 have stiff competition now from the Google Pixel 4a and the OnePlus Nord whenever it comes to the US market. 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