Cross-Media convergence Media products promoted across other platforms - YouTube, social media, online networks, streaming sites like Netflix and HULU The Walt Disney Company is an example of cross-media convergence as it produces and distributes a wide range of different types of media. Technology. Economic convergence is the horizontal and vertical integration of the entertainment industry, in which a single company has interests across and within many kinds of media. The joining of multiple media technologies. Easy. What is media convergence? The expression ‘new media’ has been in use since the 1960s and has had to … Disney is made up of five different divisions, including: Divisions Walt Disney… New Media Convergence and Audience Fragmentation and Programme Content in International Broadcasting The new media technologies have been referred to as the communication revolution due to the immense changes they have brought to mass communication and social lifestyles in past decade or so. However, as the technology has evolved, they can now take pictures, record video, play games, access the internet, and can be used as mp3 players. 4. The flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who would go almost anywhere in search of the kinds of entertainment experiences they wanted" media convergence Media Convergence Platform Specific Example Communication Social Network Facebook, Instagram, functionality of social media Education Learning management systems Google class, Edmodo Advertising Product Advertisement Digitized print ads across different For example, a mobile phone is expected to make and receive calls and text messages. Britannica Encyclopaedia say’s, “Media Convergence is a phenomenon that involves the interlocking of computing and information technology companies, telecommunication networks and content providers from the various media platforms like magazines, newspapers, radio, television, films and the likes. Entertainment. Media Convergence Question on Quora – What is It? Countermeasures and Suggestions for the Future Development of Video platform. But in 2018, a focus on the changing dynamics of media and entertainment … Under the background of media convergence, the development of the video platform need the effort made by both television stations and video platforms. As a new year begins, there is no shortage of prognostication around the most important trends for any industry. 4.1 Television stations . The literature on globalization and convergence has several threads. One example of media convergence as we know it today is illustrated through merging of newspaper copy to news apps and websites.